Retail Sales
U.S. retail sales rose 0.2% in February, missing forecasts. Restaurant sales plunged, and inflation-hit consumers cut spending, but e-commerce and essential goods saw gains. Core sales rebounded 1%.
U.S. retail sales rose 0.2% MoM in February 2025, recovering from a downwardly revised 1.2% decline in January but falling well short of the expected 0.6% increase. Over the past four years, inflation-adjusted retail sales have declined by approximately 3%, reflecting a broader trend of weakened consumer purchasing power. This pattern is similar to what was observed before and during the 2001 recession. Americans' spending has struggled to keep pace with rising costs of necessities, leading to pullbacks in discretionary spending. Seven of the 13 major retail categories saw declines in February. Restaurant and bar sales fell 1.5%, marking the biggest drop since February 2023. This was the second decline in three months, and over the past quarter, restaurant sales have plunged at an annualized rate of 8.5%—the steepest drop since Q1 2022, when GDP shrank by 1.0%. Higher food inflation has played a significant role, with the cost of dining out rising roughly 30% over the last five years, making it increasingly unaffordable for many Americans. Other declines included gas stations (-1%), clothing (-0.6%), auto dealers and parts (-0.4%), and sporting goods, hobbies, musical instruments, and bookstores (-0.4%). Miscellaneous retailers (-0.3%) and electronics and appliances (-0.3%) also saw decreases. However, some categories experienced growth. Non-store retailers, including e-commerce, surged 2.4%, signalling strong online shopping activity. Pharmacies and personal care sales rose 1.7%, while food and beverages increased 0.4%. General merchandise and building materials both saw modest gains of 0.2%. Notably, core retail sales, which exclude food services, auto dealers, building materials, and gas stations—key components used to calculate GDP—rose by 1%, reversing a downwardly revised 1% decline in January and significantly outperforming expectations of a 0.2% increase. This suggests that while overall consumer spending remains pressured, certain segments of the economy are proving more resilient, particularly in essential goods and online sales.
We expect consumer spending to remain flat due to uncertainty surrounding inflation and guidance on Trump’s trade policies, leading consumers to restrict their spending.