Retail Sales
U.S. retail sales rose 0.4% in October, driven by electronics, autos, and dining. Despite some weaknesses, a strong labour market supports a positive outlook for November and December.
U.S. retail sales rose 0.4% MoM in October, slightly exceeding the consensus expectation of 0.3%, while September’s growth was revised upward from 0.4% to 0.8%. Gains were led by electronics and appliance stores (+2.3%), autos (+1.6%), restaurants and bars (+0.7%), and building materials (+0.5%). However, the “control” group, which excludes volatile categories like autos, gasoline, and building materials, fell 0.1% versus expectations of a 0.3% increase, though September’s figure was revised sharply higher to +1.2%. Weakness was concentrated in furniture (-1.3%), health and personal care (-1.1%), sporting goods (-1.1%), and miscellaneous retail (-1.6%), while other categories showed modest changes between -0.2% and +0.3%. Hurricane recovery and warm weather likely influenced the data, boosting spending on dining out while reducing demand for furniture and clothing. Despite these fluctuations, the underlying trend remains firm, supported by a strong labour market, 18 months of real wage growth, and expected hurricane-related rebuilding in November, positioning households well for the holiday spending season.
We expect retail sales to improve in November and December. November’s data is anticipated to reflect a rise in building materials, fuelled by hurricane recovery efforts in the southeastern United States, as well as increased vehicle sales. Additionally, the holiday season will also contribute to a boost in retail sales during the last two months of the year.