Retail Sales
January U.S. retail sales fell by 0.9%, worsened by weather and fires, with weak consumer confidence and potential tariff confusion contributing to reduced spending on big-ticket items. This marks the worst data since March 2023.
The start of 2025 in the U.S. has been weaker than expected, with poor consumer spending and manufacturing figures, likely influenced by cold weather and the Los Angeles fires. January retail sales dropped by 0.9% month-on-month, significantly worse than the anticipated 0.2% decline, with the control group—excluding volatile categories such as autos, food services, building materials, and gasoline—also falling 0.8%, well below the consensus forecast of +0.3%. This points to weak volume sales growth, which directly impacts GDP. Auto sales were down 2.8%, reflecting a notable drop in unit volume, while furniture sales fell 1.7%, electronics dropped 0.7%, health spending declined 0.3%, clothing dropped 1.2%, sporting goods saw a 4.6% decrease, and internet sales fell 1.9%. Surprisingly, eating and drinking out rose by 0.9%, despite the adverse weather and fires. One possible contributing factor is confusion over the timing of tariff increases, as consumer confidence fell by a significant margin in January, partly due to concerns about rising prices. This led to a marked rise in price expectations, with many respondents anticipating a worse buying environment for big-ticket items, which are often imported. Households may have delayed or avoided purchases, fearing immediate tariff impacts, or maybe curbing spending in anticipation of higher food and energy costs.
We expect consumer spending to remain volatile during the first half of the year, influenced by statements from Trump on tariffs. Consumer sentiment is likely to worsen in the coming months due to a rebound in inflation rates.